Baldr is a British perfumery and personal care brand founded in England. Baldr is a norse god associated with light and beauty. The mythological and natural mystery of light and beauty inspires our signature products in monochromatic black and white. Ethically sourced, all Baldr personal care product lines combine our passions for fragrances, craftsmanship and intimate memories with raw materials of the highest quality and contemporary design. 

Founded in 2024 by Elle Carrington. Baldr continuously takes handmade, highest-quality ingredients and a thoughtful approach to creating new additions to the niche perfumery and lifestyle world.